The Ultimate Tool!

As I walked into the local Fly Fishing store in the small town where we were staying, my eyes were drawn to a sign that said: This is the ultimate tool for every Fly Fisherman. I went right to the sign, read the advertisement, picked up the tool, and turned to the young man behind the counter and said, “I need this!” And proceeded to make the purchase. As I walked out of the store with my ultimate Fly Fishing tool, I realized something.

1. Visual Appearance.

2. Clearly listed value.

3. Ease of learning and placing the knowledge into my everyday life experience.

4. Ease of acquisition.

Let’s take a closer look at how these 4 simple steps can make you a better relationship builder (Leader).

1. Visual Appearance. OK, so don’t freak out. I know you have heard most of your life not to judge a book by its cover. The truth of the matter is that we all do it. The question is this: What is the message you are sending before you speak. In the case of the ultimate tool, it was simply a well-placed picture that drew me into the relationship. What is the picture you are presenting when building a relationship? A smile will always send out an, I am open for a conversation message. Start there and work down to your toes. A wise man once placed a mirror on the wall that he passed on his way out the door. It had a simple sign at the top in bold letters: What is your message?

2. Clearly listed value. This can be placed into your short 30 to 60 second overview of who and what value you bring to the relationship. Such as: Author, Motivational Speaker, Instructor, Leadership, Relationship Marketing, Branding. Make your list short, catchy, memorable, and what the relationship is in need of. In the case of the Ultimate Tool, it had a locking knife blade, bottle opener, screw driver, wrench, cutter, & belt clip.

3. Ease of learning and placing the knowledge into my everyday life experience. There on the tool was the labeling of each of the value driven opportunities. How are you labeled? Do you have a name badge, embroidered shirt, handouts, vehicle signs or wraps, etc. Is what you say or portray easily understood and understandable to all? In the case of the Ultimate Tool, it happened immediately as I held it in my hand the very first time. I was able to use each and every value driven piece.

4. Ease of acquisition. The value you bring to each relationship is the test of longevity. Is this a onetime meeting or are you really looking to build a long-term relationship? The original sign I saw placed me into an open relationship and drew me in. The follow up of the list of values and the labeling, the hands-on transfer of information due to the printing on the tool, and the young man in the store that had one on his belt that was well used. Is this what people experience when the meet you?

This all sounds so simple. It is not! It must have a strategy (PLAN). Follow our 4 steps to every relationship building opportunity and you, too, will become a successful relationship marketing tool.

1. Visual Appearance.

2. Clearly listed the value.

3. Ease of learning and placing the knowledge into my everyday life experience.

4. Ease of acquisition.

“Ride Hard – Ride Fast”

D.W.(Dick) Powell     Leadership Wrangler

727-422-1833    Dick@LeadershipWrangler.com